Influencer Marketing

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Influencer Marketing

Influencer Marketing

What is Influencer Marketing?

Influencer Marketing is a branch of social media marketing that involves endorsements and promotions of services or products from influencers. These influencers are individuals who have a good number of social media followers and are known as experts in the given niche.

Influencer marketing works amazingly because of the great amount of trust the audience has with these social media influencers. The reviews and recommendations by these influencers work wonders for brands.

We have Influencers & Celebrities from different parts of the country. From micro-influencers to celebrities, we have individuals specialized in various categories to cater to your niche.

Advantages of Influencer Marketing:-

  • Guarantees online media coverage with the help of influencers and celebrities.
  • Connects to a wider market.
  • Drive conversions.
  • Enhance brand awareness.
  • Forms a reference group appeal.
  • Builds brand credibility and trust.
  • Helps people understand the product/service on every level.

We have 4 categories of Influencers associated with us.

  • Tier 1: Celebs & Visionaries - This category has a massive reach compared to the other categories. Most brands look up to reaching out A-listed audience category along with the generic audience and these influencers are the perfect fit in that case.
  • Tier 2: Independent Voice & Thought Leaders- People who make a living from/are known for their personal brand belong to this category. This category involves people who have strong communication with their audiences and thus helps the brands reach out to their target group with strong campaigns.
  • Tier 3: Peer Influencers- A typical peer influencer will have a minimum of 1000+ connections. If the brand is looking out to reach a set of 10-15 influencers, this set is the one.
  • Tier 4: Up-and-comers - This set is not just the influencer but also a consumer. When it comes to product reviews on various platforms, this category is useful.

From micro-influencers to well-established celebrities, we have content creators from all categories to suit your niche.

We have influencers for the following categories:

  • Fashion
  • Lifestyle
  • Travel
  • Banking & Insurance
  • Healthcare
  • Education
  • Real Estate
  • FMCG
  • Mixed Industries

Our content creators (Influencers) and marketing experts create unique content and devise a comprehensive influencer marketing strategy to utilize the trusted relationship between influencers and their followers to position your product superior. In this way, we help businesses increase brand awareness, generate leads and sales via Influencer Marketing.

 

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