How SMS Marketing is Changing the Dynamics of Conversions

SMS marketing has been in existence ever since the discovery of cell phones. Marketers have been using this tactic to keep consumers updated about various products. Over the decades the dynamics of using SMS has been changed as more and more brands are using tactics to provide discounts, sales and other information.

However, even after existing for so long, the effectiveness of SMS marketing as always been questioned. The main reason for this is the introduction of media based support applications like WhatsApp and social media. SMS is considered dull in comparison with these competitors by marketers.

However, people fail to realise that the power is words is equally as effective as audio and visual.

Diving into the effectiveness of SMS Marketing

According to a report by Business2Community, the response rate of SMS marketing was apparently found to be 209% as compared to other mediums like phone calls, Facebook etc.

90% of SMS are read and opened within 30 minutes, this gives more exposure to brands as compared to social media. Even without media support, SMS is packed with carefully placed CTAs and links with a few words. With no distractions, there are higher chances of people clicking on the links. Hence, it can be considered as one of the most effective forms of direct marketing.

So how can you leverage SMS marketing? Here’s how

  1. Know your audience

For this you will need to dive into analytics. Note down your customers purchase habits, demographics and psychographics to get a proper idea on who, what, where and how of your campaign.

  • Call to action is the key

One of the biggest advantages of SMS Marketing Services is the number of optimization that you can do with your CTA. Creating engaging CTAs are obviously very helpful, they are constantly used by brands to:

  • Drive Opt-ins
  • Promote sales
  • Promote opt-in for media like newsletters, social media, websites etc.
  • Strategize schedule and timing

Timing is everything in marketing. Especially in SMS Marketing, you want to make sure that you provide alerts, promotions etc at the right time and place. If you are using Bulk SMS Services, then scheduling is one of the most crucial parts of strategizing. Hence, it is recommended to create a targeted plan to schedule SMS campaigns.

  • Optimize Bulk SMS campaigns

Bulk SMS is majorly used for alerts, reminders, marketing promotions etc. Having good subscription to Bulk SMS Service is very important, you can optimize your efforts through customized messages, API, proper scheduling, listing etc. Many Bulk SMS Services provide your analytical results and reports to make your efforts better.

If you’re an all-rounder CEO or Manager who doesn’t know the nuances of SMS Marketing, the best step you can take is to hire an SMS Marketing Services agency. There are various benefits of hiring an agency, they not only cut back your work but also provide expertise in marketing tactics. To conclude, we can say that SMS Marketing has been proving a breakthrough for conversions. It’s quickly becoming a crucial part of marketing and media plans. At Krono, we have a robust team that provides all-rounder expertise for SMS. Learn more about SMS Marketing services at Krono