How SMS Marketing is Changing the Dynamics of Conversions
marketing has been in existence ever since the discovery of cell phones.
Marketers have been using this tactic to keep consumers updated about various
products. Over the decades the dynamics of using SMS has been changed as more
and more brands are using tactics to provide discounts, sales and other
even after existing for so long, the effectiveness of SMS marketing as
always been questioned. The main reason for this is the introduction of media
based support applications like WhatsApp and social media. SMS is considered
dull in comparison with these competitors by marketers.
people fail to realise that the power is words is equally as effective as audio
Diving into the
effectiveness of SMS Marketing
to a report by Business2Community, the response rate of SMS marketing was
apparently found to be 209% as compared to other mediums like phone calls,
of SMS are read and opened within 30 minutes, this gives more exposure to
brands as compared to social media. Even without media support, SMS is packed
with carefully placed CTAs and links with a few words. With no distractions,
there are higher chances of people clicking on the links. Hence, it can be
considered as one of the most effective forms of direct marketing.
So how can you
leverage SMS marketing? Here’s how
this you will need to dive into analytics. Note down your customers purchase
habits, demographics and psychographics to get a proper idea on who, what,
where and how of your campaign.
action is the key
of the biggest advantages of SMS Marketing Services is the number of
optimization that you can do with your CTA. Creating engaging CTAs are
obviously very helpful, they are constantly used by brands to:
opt-in for media like newsletters, social media, websites etc.
schedule and timing
is everything in marketing. Especially in SMS Marketing, you want to make sure
that you provide alerts, promotions etc at the right time and place. If you are
using Bulk SMS Services, then scheduling is one of the most crucial parts of
strategizing. Hence, it is recommended to create a targeted plan to schedule
Bulk SMS campaigns
SMS is majorly used for alerts, reminders, marketing promotions etc. Having
good subscription to Bulk SMS Service is very important, you can optimize your
efforts through customized messages, API, proper scheduling, listing etc. Many
Bulk SMS Services provide your analytical results and reports to make your
you’re an all-rounder CEO or Manager who doesn’t know the nuances of SMS
Marketing, the best step you can take is to hire an SMS Marketing Services
agency. There are various benefits of hiring an agency, they not only cut back
your work but also provide expertise in marketing tactics.
To conclude, we can say that SMS Marketing has
been proving a breakthrough for conversions. It’s quickly becoming a crucial
part of marketing and media plans. At Krono, we have a robust team that
provides all-rounder expertise for SMS. Learn more about SMS Marketing services