The evolution of marketing space has always been scary. Whenever you adapt to your customer’s choices & preferences, they change! In today’s fierce competition, marketers are implementing digital intelligence to better understand the customers because it is the most important growth channel. So it’s time for you to give your brand a ’Digital’ transformation too.
‘Digital’ is a big word; it gives you countless distribution channels with a plethora of opportunities. We have accomplished 2017, but the digital trends in 2018 will undoubtedly be big! However, that doesn’t mean you have to employ them all in your business. Make sure you are using the digital platform that aligns with the nature of your business & integrates with your core marketing strategies. Once you know the paths that work for you, their continuous executions followed by detailed focus will be the key to prolonged success. Below are some of the prominent digital trends to follow without a question.
- Website Audit: If the rate of conversion is low, it makes more sense to invest your marketing spends in a site optimisation work i.e; Website Audit. A Website Audit is a full analysis of everything related to your website’s level of presentability & search visibility. A complete and detailed audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. A full-fledged technical site audit will give you a deeper & a detailed analysis of your website (glitches, solutions, opportunities).
- Online marketing: While there are multiple streaming platforms out there, Facebook, Instagram, Twitter and LinkedIn are among the most popular. Due to their distinct features, proven practicality & capabilities of engaging audience, many brands; including established & start-ups are nailing this strategy across various use cases.
- Search Engine Optimization: In the cluster of millions of websites, Search Engine Optimization (SEO) technique helps you to get a considerable volume of traffic from the search engines in addition to ranking your website to the top. The game is all about ranking… If the SEO techniques used for your website are powerful, your website will surely land up in the top list of the search engine and attract exuberant rate of conversions.
- Messaging apps: The new King of ‘Customer Service’. There is a tremendous opportunity for businesses to leverage this concept. To tweak around the customer service system, brands will lean on messaging apps more than ever. It is an unrestricted channel of connecting with customers irrespective of the time & place. This will be cost-effective; will deliver personalised experience to the customers along with retaining them easily due to its convenience factor.
However, digital marketing is a continuous process & for many brands, executing the campaigns intelligently becomes very crucial. So, teaming up with a bespoke digital marketing agency to give your brand digital transformation is always a good idea…
…because, the psychology of marketing is unpredictable; but the value of digital intelligence is undisputable!