Nowadays, apart from the markets being totally volatile in nature owing to the increased levels of competition to the changing norms and compliance of the government authorities; retaining the loyal customers and attracting the new ones is a tough nut to crack. With the rage of internet marketing and social media, the customers are quite well aware and agile about all the latest happenings at the marketplace with just a few hits and clicks on their smart phones. And the brand need to think two steps ahead of the competitive brands in the market plus should be able to capture the nerve and pulse of the customers as well if it wants to stay relevant and successfully survive in the market.
In order to attain its objectives of sales and profits, the brand needs to embrace the holistic marketing and promotional plan and leave no gap in its marketing and promotional line. Right from continuing with the conventional methods of marketing such as television commercials, print advertisements, and participating in the road shows and exhibitions; the brand has to be quite active on the front of digital mediums. Earlier the case with different as the customer used to come at the store or at the project site to inquire about the product and then indulge in the purchase. But now, the era has changed and the so has the preferences of the customers as they are hooked on their computer systems and smart phones 24 by 7 browsing various line and range of the products and have a comparative study. Hence, in order to beat the competition and get the required edge by higher sales and growth, the brand has to be present on the majority of digital mediums for marketing and promotion of its products.
There are quite a number of Retail Marketing Agency and the agencies offering the Digital Marketing Services in the town that offer the myriad services that help you promote product and services on the digital platforms. Facebook promotions, Instagram promotions, LinkedIn promotions, Google AdWords, Banner Ads, SEO, SEM, SMO, Ad Sense, Google Analytics, retargeting and remarketing are the major tools that help the brand to tap its customers on the digital front.
Apart from the above, the agencies also offer Call Center Services, SMS campaigns, WhatsApp campaigns, and the various ATL and BTL marketing activities enabling the brand to have a 360 degree marketing and promotional plan. During the launch phase, it is quite necessary to select each and every marketing medium provided the brand has financial and other required resources. And as the product picks up in the market and gains the momentum in the minds of the customers and market as a whole, then the sustenance campaign takes over.
But the brand has to remain consistently and continuously present in the market as once it is out of sight, it will be out from the minds of the customers.